What is digital marketing?

What is digital marketing?

To put it more simply, digital marketing is an aspect of product marketing that deals with electronics devices, social media, internet.

Why do digital marketing?

Any business needs marketing for promotion and expansion. Times have changed, marketing has changed. Marketing is digitalized now. Organization or product, whatever it is, there is no momentum without marketing.

 

 

By using digital media, ads can be shown according to the interests of the audience,

When doing physical marketing, it can be seen that an ad is being shown in front of many people or is being given with a printing ad.. Which is not expected. In this case, those who are curious about the product basically fall under Productive Marketing. Those who are left out have little to expect from the company. The greater the number of people who a

re not interested, the greater the marketing failure.

 

But it has no chance in digital marketing. If you can get marketing from a good agency then almost every ad of yours will reach the targeted audience. This means ads will be shown specifically to those who are primarily interested in the product. This is the biggest plus point of digital marketing.

 

Types of Digital Marketing-

Types of Digital Marketing-

Digital marketing can be divided into 2 parts. Online Marketing and Offline Marketing.

 

Online Marketing

Search engine optimization

 Search Engine Marketing

 Content Marketing

Social media marketing

Pay-per-click advertising

Affiliate Marketing

 E-mail marketing

Offline Marketing

 Enhanced Offline Marketing (LED Tv add)

Radio Marketing

Television Marketing

Phone marketing

At this stage we will take a brief overview of the marketing strategy mentioned above. At the beginning let’s know about the category of online marketing.

 

Search engine optimization

Currently search engines can generate the most traffic. And the most popular marketing strategy is search engine optimization. If we talk about SEO in one word, then the thing is that – arranging the website in such a way, through which the search engines can know what is in your content and optimizing the site by matching the keywords of those who are searching, is search engine optimization.

 

Search Engine Marketing

Search engine marketing is abbreviated as search marketing. Search marketing is the name given to the process of gaining traffic through both paid and unpaid means. That is, when I search on Google, two types of results come. Those that are paid are written in lower case (ad). And those that are unpaid fall under SEO.

Content Marketing

A lot of people think of blog posts as content marketing, but that’s not quite the case. Many people bring many types of products in front of us through storytelling. Promotion through storytelling is basically content marketing. We will discuss these in detail in future posts. But before that, let’s give a little brain food, that is, content marketing first started in 1885 through a magazine called (The Furrow).

 

Social media marketing

The most suitable places for sellers are social media, Facebook, Twitter, Instagram etc. Social media marketing is the easiest way to reach a targeted audience at a very low cost.

 

Pay-per-click advertising

A reliable area of ​​marketing is pay-per-click advertising. A method that is best suited especially for those who are marketing to generate website traffic. In this method you have to pay per click for the adAffiliate Marketing